Under the motto »#WaterInnovations #MadeInGermany« Atelier Florian Markl developed a visual communication concept that covered a multitude of different products and media. The spectrum, including local and remote communication, ranged from large-scale use at the trade fair stand to a multi-part poster campaign, hostess uniforms and giveaways. The Berlin agency raumHOCH was responsible for the design and implementation of the stand architecture.
The concept was awarded second place in the public tender.