German industry trade fair presence at CERN, the European Center for Nuclear Research. Responsible for the visual communication, Atelier Florian Markl developed this holistic presentation in CERN’s main building near Geneva in collaboration with the agency raumHOCH. In addition to the federal government’s corporate design, the key visual functioned as an optical link, and was used in a range of different compositions and proportions for diverse media.

Exhibition photography: Florian Markl
Studio photography: Florian Markl and Sebastiano Campoccia